Radio and TV advertising
Television also offers the greatest creative opportunity among the traditional media. It has visual elements like print and audio like radio, but it also has dynamic movement. Advertisers often try to tell stories within their ads that have an impact on the audience. Creativity can give greater meaning to a brand beyond its basic product. With TV, you can target emotional connections, incorporate characters that the audience can relate to and offer multi-sensory appeal. It has the widest reach among all forms of marketing.